9Live and Atlas Interactive start Call-TV-Windows in 22 Arabian countries

In mid-September, quiz station 9Live will be launching a special call TV window in 22 Arab countries. The Munich interactive TV channel has reached an agreement with Atlas Interactive, an international provider of access and billing solutions, to broadcast a four-hour call show on the Mlive channel. The live program “9Live Arabia” will air from 9:30 p.m. to 1:30 a.m. (KSA time). Agreements with additional stations are currently negotiated.

Atlas Group of Companies owns Mlive TV, which is available to some 300 million people in the Middle East, North Africa, and Europe. 9Live Arabia will be carried via Hotbird 3, Arabsat 2C Digital & Arabsat 3A KU Band, to the Arabic speaking countries, including North Africa (Egypt, Libya, Tunisia, Algeria, Morocco, Mauritania), the Middle-East (Syria, Jordan, Iraq, Lebanon, Palestine, Saudi Arabia, Bahrain, Emirates, Qatar, Kuwait, Oman, Yemen)as well as some European countries. The new 9Live call TV window is internationally marketed by ProSiebenSat.1 Group’s worldwide marketer, SevenOne International. 9Live Arabia will be produced and broadcast from the 9Live studios in Unterföhring, near Munich. The venture calls for 9Live to act as a full-service provider for the daily Arab call TV show, from technical implementation to casting hosts and processing winnings.

“I’m delighted at this cooperative venture. With our unique knowhow in high-quality and highly profitable call TV, we hope to expand the call TV business model successfully to the Arabic-speaking countries as well. We’ve already produced a call TV show for the United Kingdom, proving that 9Live can be a success internationally.” Says 9Live Chairman Marcus Wolter.

Also states Jens Richter, Managing Director of SevenOne International: “We included 9Live in our portfolio only four months ago, and we’re delighted to have such a stunning success in such a short time. With its many broadcasters, the Arab region is a very complex but also very exciting market for us, with immense potential.”

President Jean Michel Alfieri of the Atlas Group of Companies adds: “This is a unique opportunity to benefit from both partners’ skills to transplant a proven business model into a region that can expect tremendous growth in the next few years. The Atlas Group has been operating in the Arabic region for years now, and we’re delighted to implement a high-quality program such as 9LIve in the region.”

9Live Television (www.neunlive.de)

Channel 9Live is the leading brand for interactive programming, and is one of the fastest-growing TV stations in Germany. Located in Ismaning near Munich, it produces 14 hours of live programming a day, plus about three hours of call TV per day for the brand stations ProSieben, Sat.1, and kabel eins. For ProSieben Austria, Sat.1 Österreich, and kabel eins Austria, 9Live also produces “wettstudio.at,” the first TV betting show. 9Live is considered the most successful TV innovation of the past few years, and a pioneer of new generation of transaction TV stations. The station generates most of its revenues through interaction with viewers over the telephone. This business model makes 9Live largely independent from advertising. Additionally, with its “9Live Gold” bonus program, the station operates the largest viewer club on free TV, with more than 450,000 members.


SevenOne International (www.sevenoneinternational.com)

SevenOne International is the worldwide programming marketing company of the ProSiebenSat.1Group. Founded in 2004 and headed by Jens Richter, the company markets productions from Sat.1, ProSieben, kabel eins and N24 in international markets, and also acts as a service provider for third parties. SevenOne International offers an extensive portfolio that currently includes some 900 hours of programming. Since April 2006, SevenOne International has also offered complete call TV solutions worldwide from the interactive quiz station 9Live. The target group is TV stations that want to optimize time slots with innovative call TV windows. SevenOne International is headquartered in the Munich suburb of Unterföhring.


Atlas Interactive (www.atlasinteractivegroup.com)

Atlas Interactive is a leading international key player in the rapidly expanding market for interactive premium content distribution via fixed-network telephone, mobile phone, the Internet and television. It offers access and billing solutions for premium content worldwide via IVR and SMS/MMS. Atlas Interactive is a subsidiary of the Atlas Group of Companies, founded in 1994. Atlas Interactive serves clients in the media, brand-name goods, content and service providers, telecommunications, the Internet and mobile telephony in more than 70 countries.


MliveTV (www.mlive.tv)

Mlive, an Atlas Group subsidiary, was officially launched in June 2006, serving the Arabic-speaking population. Mlive is a pioneer in new interactive TV concepts, emphasizing service in developing countries. With its 24-hour free-to-air programming on Hotbird and Arabsat, Mlive is able to reach households in the Middle East, North Africa and Europe. Mlive focuses on music, fashion and dance, in combination with up-to-date interactive services, making it the first TV station to combine modern TV programming with traditional regional content.

Press contact

For Europe: Anne-Sophie Cavil: As.cavil@atlasinteractivegroup.com
For the Middle East & North Africa: Diana Maatouk: diana@mlive.tv
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